New Super Bowl Logo Scheme: Why it's Good

The NFL's new branding scheme with the Super Bowl has been met with mixed reviews, but generally has the support of fans and graphic designers.
The new logos feature a more systematic approach from one year to the next, where there's a base theme with slight changes given the location and Roman numeral of the game.
Maral Zakharia, a graphic design professor and art director, believes the NFL made the right call.
"People will remember the logo and they will remember the brand," said Zakharia. "To build a brand you need to keep it in the memory of people."
Zakharia said how the new logos will put the NFL's brand among other top ones around the world and exude self-confidence.
Jacob Zerka, a freshman at Michigan State University, likes the new look the designs bring to the table.
"I believe that the new Super Bowl logos are a much improved design from the older logos," said Zerka. "I like the sleek look of [the logos], I like the silver they incorporate into it, it just makes it look more professional."
Zerka also said the new logos may help with merchandising the game, since the logos will draw a new appeal.

Comments

Post a Comment

Popular posts from this blog

Therapy Dogs: What the Researching Side Says

Therapy dogs on college campuses has become a growing trend, and part of this is due to growing amount of research detailing the health benefits. Although it may be fun to just play with dogs, having a therapy dog has been linked to health benefits like lowered blood pressure . Kerri Rodriguez , a PhD student of human-animal interaction, studies the psychological effects of service dogs on individuals at  Purdue University and says there’s a good amount of evidence pointing to the positives of dog therapy. “We’ve been studying the effects of dogs on stress for decades,” Rodriguez said. “There is a growing body of evidence that supports the health benefits interacting with companion animals.” Companion animals are any kind of pet. One study done at the University of Maine in spring 2015 showed a link between those being in a better mood and having a therapy dog, whereas the same positive data didn't materialize for the control group that was studied without a dog. A differ
Read more

Tennessee Football Remains in the Spotlight while Greg Schiano Moves on

Since the Tennessee Volunteers Football program dismissed former head coach Butch Jones in early November, they have been in the spotlight for who they'll hire to replace him on a non-interim basis. Eventually they believed to have landed on Ohio State defensive coordinator Greg Schiano to replace him, only to be met with a social backlash campaign, due to Schiano's possible ties to the Jerry Sandusky scandal while at Penn State, which caused the UT program to back out of the hiring him. According to the trends, the UT football program has still been a top topic of search, while Schiano has since laid low in searches following his return to OSU fully. This is not good PR for the UT program or school, since now that job and environment is viewed at as a hostile one with a toxic fan base. Although the program is a national one, the searches are concentrated in the state of Tennessee and neighboring Southeastern states.
Read more

Prime Time Euchre Ends in a Fight to the Finish

Team Peter Vanderoff and Ariana Negreiro beat team John Kochanek and Jack Maibach 10-9 in the prime time game of euchre that was neck-and-neck at the end. Vanderhoff and Negreiro started the game down 1-0, but then went on to score seven consecutive points to take a six-point lead at 7-1. From there, Kochanek and Maibach clawed back to erase the deficit and got ahead 8-7. After that the game went back-and-fourth. The two teams exchanged points and found themselves tied 9-9. The emotions of both teams began to show in the stressful situation. Negreiro dealt the final hand and ordered herself up to claim the 10-9 victory. The total attendance for the euchre match included three Rather Hall residents
Read more