New Super Bowl Logo Scheme: Why it's Bad

Although the new branding strategy by the NFL has good qualities, per some fans and graphic designers, there seems to be those dissatisfied with the logos.
One argument is that the new scheme creates a blandness to how the game is portrayed; that there's no more uniqueness to each event.
Graphic artist Todd Radom, who designed the logo for Super Bowl XXXVIII, is not a fan of the trend.
“We’ve lost something,” Radom said. “We have no sense of time or place, number one, all these [logos] tend to look the same one year to the next. I think they’re shiny, and very, as I call them, very soulless. They sort of reflect people’s perceptions of what the NFL is these days; [the logos] look very corporate, there’s not a lot of fun involved.”
Part of Radom's point is valid, how the logos before the new scheme featured a different theme each year according to the location they took place. An example seen is with the logo for Super Bowl XXVII in Pasadena, California which featured a rose flower ensemble.
Radom said the NFL is living up to "No Fun League" image made by the perceptions of Commissioner Roger Goodell.

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